Before we commence planning for 2017, it’s worth reflecting on 2016. What worked in marketing your business…and what didn’t work? Did you see any micro -or macro- changes occurring to your market or industry. And what’s been important to your target market: your all important customers?
One tool to provide some insight into that final question is Google’s 2016 trending searches tool (Google’s Year in Search) – an intriguing, somewhat bizarre and occasionally depressing insight what the world was wondering about, month by month, last year.
Many of the breakout searches were people (often celebrities), some elements of popular culture, some new businesses, some new terms…and some are things I’m still scratching my head about!
It does demonstrate, however, that what is fascinating people really changes month by month. Likely, day by day. What lessons are there in that for those of us in marketing? If you’re trying to get some traction in social media and blogging, or simply like to be in tune with the zeitgeist, keeping on top of what people are interested in “right now” can be a powerful connectivity tool. Whilst this (free) tool is looking backwards, you can use the (free) Google Trend tool all year round. And if you’re not in that sort of market? It is amusing to check it out for the curiosity value alone!