The best marketing is marketing that’s built in from the beginning. It’s not an afterthought, not working out how to sell something AFTER it’s developed.
Smart marketing is considered AT THE BEGINNING of a product or service life-cycle.
One of the most clever of marketing models – and thus sales models – is the subscription model. Why? Because you only need to “sell” once, but the sales keep coming in over months or, hopefully, years.
It’s a pricing related concept, and pricing sometimes feels like the poorest of marketing cousins, but that doesn’t mean it should be ignored.
Very profitable businesses are built on subscription models, from insurance to banking to utilities to media to professional services. So why not try and tap into this for your business? There is no reason it can’t work for many more sectors, if only they thought about it how to apply it.