I spotted this fabulous little example in Byron Bay. It’s a sky dive business and the ONLY store frontage it had was a staircase – the whole business was upstairs.
So not only had some bright spark decided that some eye catching colour was needed. They took it a step further and got zero budget marketing creative. They’ve painted various ascending heights on each of the steps.
Simple – check
Effective – check
Cheap – check
Clever – check
What asset – physical or otherwise – are you currently not making the most of?