Understanding WHAT keywords people are searching for – and thus what you should potentially NAME your business or ensure you write about in your copy – is the first step. I am by no means an SEO expert, but I’ve regularly been able to get very quick traffic & buyer growth for clients just by updating copy and headers to include the right keywords. Many website use way too little copy, so just a little can go a long way!
Whilst there are paid tools and services around to work out what services you should use, Google has several of it’s OWN tools that you can use.
Google Insights and Google Adwords Keyword tool are two that I’ve used regularly, but thought I’d share this helpful and comprehensive post from Link Assist which has TWELVE free Google tools you can use.