Getting more creative with the basics

The very essence of zero budget marketing is making what marketing assets you do have work harder for you. Often, all this involves is flexing your creative muscles.

I loved this “locations” page that I came across on Channel Advisor’s website. Instead of a dry list of offices they’ve put up some groovy retro postcards for each of the cities they’re in.

Why bother with this? Well, put yourself in a customer’s shoes? Would you rather do business with someone pedestrian…or someone clever?

What can you add some pizzaz too and get it working harder?