Amazing what $6 will get you

Came across this great little example of a creative zero budget marketing.

An advertising creative looking for a job paid for a Google Adwords campaign on five NY Creative Directors – and when they googled themselves, the top listing they saw was an advertisement relating to hiring him.

Love it. Watch his brief slideshow. Not to give the game away, but he got 4 interviews & 2 job offers. And the campaign cost him…$6.