How to build a business website using wordpress (part 2)

Step 4. Once you’ve found your design & installed into onto your host, you now need to think CONTENT. This SHOULD be the easiest part of the process – but is often the hardest. (I’m a marketer and I am much better at writing engaging copy for my client’s businesses than I am for my own!) You need to break it down into areas of interest that are relevant to your prospects – whilst still showcasing what you can do. Different themes may also have different places to include copy so that it appears in the right way in your layout. You’ll need to take the time to learn this first. Most themes do come with instructions – plus a little bit of trial and error goes a long way.

TIP:You also need to remember to make your copy Google friendly. This is a whole other post (actually, hundreds of posts!) but some of the basics include considering what keywords you think people might search for your kind of business on – and then includes these through out your site, as often as possible and in everything from body copy to headers to links.

Step 5. Think about what else you can include on your site. So not just pictures and words, but perhaps one of the thousands of wordpress plug-ins that can be installed to increase the functionality of your site. This could be anything from a twitter feed to an email subscription box to polls to….anything that will add value (or traffic) to your site!

TIP: Some plug-ins don’t “agree with” certain themes, so not all plug-ins will work with all wordpress sites.

NOW…I still have to work out how to MOVE my new website from the temporary URL to my brazen.com.au URL. Once I have this nailed, I can post about how to do it (assuming it works of course!)

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