Did you know…?

I was visiting Signwave in South Yarra a few days ago and this sign on the wall caught my eye.

I feel that (a) the fact I noticed it and (b) the fact I photographed it to share shows that it has some merit!

So, according to this sign:
– A second colour on a sign vastly improves information retention
– You can read signs with a border much faster

So next time you’re making a sign, apply some “zero budget marketing” knowledge in making it work just that bit harder for you!