You know, sometimes in marketing, it’s the little things that matter. Small cost items that can have a BIG impact if only you put a little bit of creative thought into them.
I’ve spotted two signs recently that I think are worth their weight in gold. One perhaps a bit more obviously than the other.
So first, the subtle sign. I saw this in clothing store “Forever New”. The sign simply says “Last of the Best Sellers”. What’s so good about this?
It’s allowing the store to put a bunch of mis-matched product together legitimately, in a retail world that’s often focussed on making everything look just right.
It’s also telling shoppers that OTHER people loved these items, so this is a great place to hunt for a treasure.
Finally, it’s allowing items to be sold full price that would normally be relegated to the sale rack.
Then the more obvious choice – how great is this? Every time I walk past this office, I smile and think that these people are living their brand. They’ve taken a very average location (a smelly alley off china town) and a door with bars and done something to make you forget all that.
They’ve already demonstrated how creative they are before their prospective client have literally walked through the door!