…yes, I’ve been very bad and haven’t blogged in AGES.
My only excuse has been a lack of inspiration – luckily I passed a little gem the other day that has got my lazy butt back in action.
So what did I see?
A bit of common sense thinking that isn’t so common.
It was an electrician’s van. It wasn’t particularly flash, looking like a small operation. The branding on the van itself wasn’t even that attractive.
So what caught my eye?
The branding on the front of the van – the part you’d see in your rear vision mirror – had the company name, phone number and website printed “back to front”.
Which means, in your rear vision mirror, you’d be able to read it.
I love this little “big idea”. It’s a case of really making sure every cent you have to spend is spent in the smartest way possible. Because I’m sure this van gets more people stuck in traffic checking it out than it ever does parked at individual jobs in suburban streets.
(And I don’t even has to wonder if anyone ever actually CALLS a number they see written on a van. I know someone does – because I’ve done it. It was how I got my cleaner of 4 years.)
So next time you’re doing some marketing the way you’ve “always done it”, stop and ask yourself if you should be rethinking anything? Use the back of your business cards to explain what you do. Ensure your signage is able to be read by those you want to read it. Structure your website in a way that makes sense to customers, not just to you.
Making your (zero) budget work for you, means ensuring everything is done as smartly as possible.