When you’re time poor, zero budget gets tougher!

Yes, I’ve been rather remiss in blogging on zero budget marketing ideas because I’ve been working 12 hour days finalising speakers and marketing Networx’s first conference: www.evolveconference.com. evolve 07 is a marketing trends and issues conference for which I got a tad enthusiastic and planned 8 of the 10 sessions as panels – so great for the audience, hell for the organiser (aka me) as it means I needed 24 people for one day! It’s due to all happen on Thursday 14 June in Melbourne, so I’m in serious marketing mode and serious slack mode in my blogging!

I HAVE employed some zero budget principles, in the way of tapping into my personal favourite – CONTRA. I needed theming and entertainment for the post-conference drinks and was able to “swap” these with suppliers for conference tickets and an exhibition space. Same goes for promotion via Marketing magazine and some of my design.

I am still going to be spending some money on Google AdWords – although having set up a host of keywords, I don’t know that enough people actually search for phrases like Marketing Conference. Stay posted for an update – and come along if you’re in the mood for a jam-packed day of insights and clever people from companies like Cirque du Soleil, Sportsgirl, AMEX, Trading Post, Mind Share, M&C Saatchi and loads more!

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