Better use existing resources



When thinking about how to successfully market a business, don’t always assume you’ll need to do something new and expensive. Do a check of existing resources you have – for example, your database, your office or storefront, your staff.

How might you utilise these resources to build your business?

I just love this window of a burger shop (BBNT) in Melbourne’s King St – it’s engaging, it “positions” the business and it makes you smile. Good to know if I ever become a “guru”, “mistress” or “courier” I can get my lunch here!

What is being “underutilised” in your business that a wee bit of ingenuity, humour – and maybe sign writing – can get some mileage out of?

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